What is SEO exactly and what can seo do for your website?
Search Engine Optimization (SEO) allows a website to be found organically through search engines such as Google, Yahoo, Bing and other search engines. They’re is two parts to a search engine (free and paid results). Paid Search (SEM) are the ads, which you can learn about in an upcoming article. Free traffic (SEO) is the organic information that is pull from your website. This information includes Key Words, Meta Data, URL Structure and more.
What does it do for you?
SEO has value and this value helps increase your ranking within Search Engines. Adding this information could take a long amount of time if you don’t know what you are doing.
It involves the proper use and implementation of the following:
- Title Tag
- Meta data (keywords and description)
- URL structure
- The use of H1, H2, H3
- For blog post use a 300 word limit
These are actually only a few things that are involved in SEO.
In the grand scheme of the internet SEO is free organic traffic. You don’t have to advertise for this traffic it is just sent to you by search engines. This traffic often at times is the best overall traffic you can have. This includes Time On Site, Bounce Rate, Converting and more.