What A Logo Design Company Should be!
- Great Customer Service
- Face-To-Face or Video Strategy Call to discuss your vision
- The Power of Branding – a team that knows how to create industry leading logo.
If you’re looking for a Salt Lake City, West Valley, Sandy, Murray, Ogden and Draper Logo Design Company who builds innovative logos that will set your brand apart from the competition, look no further! Request a Quote
Here is a quick list of Industry Logo Design Terminology
Icon – a symbol or graphic representation on a screen of a program, option, or window, especially one of several for selection
Logotype – a single piece of type that prints a word or group of separate letters.
CMYK – The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).
Combination Logo – A logo design that combines an icon with the actual text of the company being represented by the logo. The text is intrinsically combined with the logotype itself.
Negative Space – The part of a drawing or shape that’s “empty.” This concept is important in logo design because this negative space can be used creatively to complete a design or concept that is unique, creative and eye catching.
Pantone®- The industry-standard way to ensure that colors are reproduced in desired way. They are pre-mixed in exact proportions of CMYK. If you don’t have a corporate color already, be sure to determine your corporate color by way of Pantone first, then your logo designer can translate that color into the equivalent CMYK color for use in other design applications.
Vector – Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygons—all of which are based on mathematical expressions—to represent images in computer graphics. Vector graphics are based on vectors (also called paths), which lead through locations called control points or nodes.
Brandmark – The brand mark is a design element, such as a symbol (e.g., Nike swoosh ), logo (e.g., Yahoo! graphic), a character (e.g., Keebler elves) or even a sound (e.g., Intel inside sound), that provides visual or auditory recognition for the product.
Monogram – A typographic symbol that is composed of one or more letters, typically the initials of a name devoid of any containing form.
Seal – A word, group of words or initials designed to fir within a form. A typographic symbol.
Trademark – Any corporate mark, when registered and protected by law is referred to as a trademark.